The Partners

Amber Leisure Partners brings together experienced commercial, operational and sector specialists with backgrounds across leisure, wellness, fitness, sales & marketing , architecture, development and business growth.

Gary Knill

Gary Knill is a highly respected fitness and leisure industry professional with more than 45 years of international experience spanning Europe, the Middle East, and Asia. Throughout his career, he has successfully led club operations, equipment sales, and large-scale fitness business developments across multiple global markets.

Recognised for his expertise in strategic planning, business start-ups, and the implementation of operational systems and procedures, Gary has played a pivotal role in shaping successful fitness ventures from concept to execution. His hands-on leadership style and commercial insight have enabled businesses to achieve sustainable growth and operational excellence.

Among his most notable achievements was establishing the Middle East’s first franchise operation with Fitness First. Under his leadership, more than 20 fitness clubs were developed across five countries within just five years a landmark accomplishment in the region’s fitness industry.

Now based in the U.K. Gary continues to provide consultancy services to fitness and leisure projects worldwide, offering decades of practical expertise, strategic guidance, and industry knowledge to operators, investors, and emerging businesses.

Austen Moore

Austen Moore has spent more than 20 years building, growing and leading businesses across sales, marketing, SaaS, digital and commercial operations.

His experience spans business ownership, commercial leadership, revenue generation and operational delivery including building and scaling businesses, creating multi-million-pound sales pipelines, developing SaaS growth models, leading commercial teams and delivering projects within the leisure, wellness and fitness sectors.

Austen’s background is rooted in execution. He has worked hands-on with businesses at every stage of growth from concept creation and launch through to customer acquisition, revenue generation and long-term commercial performance.

Austen works alongside investors, operators and local authorities to challenge assumptions, scrutinise commercial viability and strengthen decision-making around leisure and wellness projects.

His focus is simple:

Is the concept commercially viable?
Will demand support sustainable growth?
How does the project generate and retain revenue?
Are assumptions being properly challenged before investment decisions are made?
What needs to happen operationally for long-term success?

Because successful projects require more than ambition. They require informed challenge, commercial clarity and decisions that stand up to scrutiny.